What subscribers see when they confirm

At a Gmail, Outlook.com, Yahoo, AOL or iCloud address, one tap is all it takes. The button in the email opens a page that confirms them on its own, and a moment later they see your thank-you page. Any other address, such as a work or school one, presses Confirm subscription on that page first.

The pages a confirmation link opens wear your thank-you page’s design, in your brand kit’s colors and fonts. Your logo or brand name sits at the top, then the words.

The confirm page

While it works, the page shows a turning circle and, after a moment, the words Confirming your subscription, which you can’t change.

When the confirm goes through, the circle closes, a check mark draws in, and your thank-you page’s words rise into place on the same page. Anyone whose device asks for less motion sees the same steps with nothing moving.

Some mail apps and security tools open every link in an email before the person does. Opening the link changes nothing by itself, so those tools can’t sign anyone up. Work and school mail often runs tools that open links the way a person would, which is why those addresses always get the button.

At a personal inbox, the page sometimes asks for a press too. That happens when the browser has scripts turned off, when an automated browser opened it, or when the confirm didn’t get through.

Then it’s headed Confirm your subscription, with the line Confirm that you want these emails. If this wasn’t you, close the page — you won’t be subscribed, and one button, Confirm subscription.

When they press it, the circle turns while the confirm goes through, then closes into a check as your thank-you page’s words rise into place. With scripts turned off, the thank-you page opens instead.

The thank-you page

Once confirmed, they’re Subscribed, and your thank-you page shows. From the top:

• your logo or brand name, if it’s on
• your photo, if it’s on
• a check mark
• your eyebrow line, if it’s on
• your heading, then your intro if it’s on
• your button, if it’s on and has a link

The page sits a little above the middle of the window.

A small Made with Jounce line sits under the words, unless you’ve turned off Show the Jounce credit on the Brand page.

The default reads You’re in and Thanks for confirming — you’re on the list. Look out for the next message. See Edit the thank-you page.

If they open the link a second time, they see the thank-you page again. Nothing changes for someone already Subscribed.

The messages a link can show instead

The page says	What it means
This link didn’t work	The link is more than 7 days old, or it arrived damaged — some mail apps cut a long link in half. The page says they can sign up again or ask you to resend it.
This link is out of date	You changed their email address after the link went out, so it no longer matches their row. Resend the confirmation and the new address gets its own link.
This signup is gone	Their record is no longer in your audience — an Erase removes it for good. (An ordinary Delete does not: a deleted subscriber’s confirmation link still works.) They can sign up again.
This subscription can’t be confirmed	The address bounced, or the person marked an earlier email as spam. The page tells them signing up again won’t change that, and to contact you directly.
This link can’t sign you up	Their address was unsubscribed after this link went out, so the link can’t undo that. The page tells them to sign up again, which sends a new link.
That didn’t go through	Something failed on Jounce’s side. The page says their signup is safe and to try the link again in a moment.

Most messages show in your thank-you page’s design: your logo or brand name, then the message. When Jounce can’t tell whose link it was, as with This link didn’t work, the message shows on a plain gray page.

Someone who had unsubscribed

Say the person unsubscribed and then signs up again. Their confirmation click puts them back on your list. That’s the only way to lift an unsubscribe: their own click.

It has to be on the link from that new signup. A link from before they unsubscribed shows This link can’t sign you up instead, so an old email can’t undo their choice.