Glossary

Every word Jounce uses, one line each. Follow a word for the article that explains it.

A

A/B test: A send where two subject lines each go to part of your list, and the more-clicked one goes to everyone else 24 hours later.
Action step: A step that adds the subscriber to a segment or removes them from one, then moves them on at once.
Activity list: A subscriber’s history with you, newest first: how they joined, each email they clicked, any bounce, spam complaint, unsubscribe, and address change.
API key: A code that lets software you or a developer write read your audience; a Full access key can change it too, and a Read-only key can change nothing.
Authenticated: The sending domain badge that means your records checked out, so your emails come from your own domain.
Automation: A series of steps Jounce walks each subscriber through on their own clock, starting the moment its trigger happens.
Automation statuses: Draft, Live, Paused, or the rare Ready: one word on every automation that says whether it’s running.

B

Block: One piece of an email, such as a title, a paragraph, an image, or a button, that you add, move, and style on its own.
Bounce: A mailbox refusing your email; when it refuses for good, Jounce marks the person Bounced and stops sending to them.
Brand: The logo, fonts, and colors on the Brand page, saved together as your brand kit, which every email you create wears.
Brand profile: A written description of your brand on the Brand page: what you do, who it’s for, and how you sound.

C

Click rate: The share of delivered emails whose reader clicked a link, counting each person once.
Complaint: A reader marking your email as spam; Jounce marks them Complained, which can’t be lifted, and never emails them again.
Condition step: A step that sends each subscriber down Yes or No, by whether they opened or clicked the email above it or match filters.
Confirmation email: The one email Jounce sends to someone who fills in a form with opt-in on, with a button that makes them Subscribed.
Connected apps: The list on the Integrations page of every app that has connected, with a Disconnect button beside each.
Consent record: The proof Jounce keeps that a person agreed to hear from you: what they saw, what they answered, and when.
Countdown: A timer block Jounce sends as a picture drawn fresh each time the email is opened, so it always shows the true time left.
Custom field: Any detail you keep about a subscriber beyond their name and address, such as a company or a birthday.
Cutout: A photo with its background removed, so its product or person stands on a shade of your brand color in an offer poster.

D

Dead address: A mailbox that refused mail for good from any sender on Jounce; Jounce skips it in every send.
Delivered: Sent minus bounces: the emails that reached a mailbox.
Double opt-in: With opt-in on, a new subscriber is Unconfirmed until they click the link in a confirmation email.

E

Earlier editor: The editor that opens an email made in it, with the email’s name in its top bar; every email you create opens in the other editor.
Email statuses: One label on every email that says where its send stands: not sent yet, waiting to go, going out, or finished.
Email-safe font: A font that travels as text in every inbox; an exact-look font goes out as an image of the heading instead.
Embed code: The lines of code from the Share dialog that put a pop-up or inline form on your website.
Engagement presets: Three ready-made filters that start from Subscribed and sort people by their last open or click.
Exit automation: The card at the end of a path where subscribers finish and leave the automation.
Export: A CSV download of the subscribers you tick, with their first name, last name, email, segments, consent date, method, location, and time zone.

F

Favorites: Blocks you saved with the star, kept in the block tray to add to another email.
Filter: A rule that narrows your subscriber list to the people who match, alone or in groups.
Folder: A name you give emails or forms so you can look at one group of them at a time.
Form: A pop-up, inline form, full page, or link-in-bio page that adds the people who fill it in to your audience.
Free photos: The image picker’s search of a stock library, beside Your images.
From address: The name and address subscribers see in the From line: one on Jounce’s own sending domain until you authenticate yours, then hello@ at your domain.
Full page: A form that is a whole page at a link, hosted by Jounce, with nothing to paste into a site.

H

Hand off: An Editor saving the subject, preview text, and recipients so an Admin or Manager can send the email later.
Handle: The first part of the address every published page lives at, followed by .myjounce.com.

I

Inline form: A form that sits in the flow of a page on your website, placed with its embed code.
Insights: One automation’s results: entered, in it now, finished, emails sent, open rate, click rate, and a table of every email step.

J

Jo: Jounce’s AI support assistant behind the Help button: it answers questions about Jounce with a help article, and gives email-marketing advice.
Jounce AI: The chat folded on the left edge of the email and form editors: it reads your work, recommends changes, and makes them.
Jounce credit: The small line that links to Jounce at the end of your emails, full pages, link-in-bio pages, and the thank-you and unsubscribe pages, which the Brand page can turn off.

L

Layout: A designed section from the layout library that you drop into an email as one block.
Link action: What Jounce does when a subscriber clicks a link: add them to a segment, remove them from one, or set a custom field.
Link preview: The line that shows under your page’s name when someone shares its link, written in the editor’s Settings.
Link-in-bio page: A narrow page built for a phone, with a signup and big tappable links, for the one link a social profile allows.
Location: Jounce’s estimate of where a subscriber is — their region and country — plus their time zone, worked out from their internet connection.

M

Mailing address: The street address Jounce prints in the footer of every email, because the rules for marketing email call for one.
MCP link: The address an AI tool such as Claude, ChatGPT, or Gemini uses to reach your Jounce numbers.
Member: A person in your workspace, with a role that says what they can do.

N

Notifications: The bell at the top right, which lists what needs you and the news of your workspace’s own work.

O

Open rate: The share of delivered emails that were opened, counting each person once.
Owner: The one member who gets replies to the workspace’s emails and Jounce’s emails about it; an Admin can make someone else the owner.

P

Percentage split: A step that sends each subscriber down one of its branches at random, in the shares you set.
Permission statement: The confirmation every import asks for: everyone on the list asked to hear from you.
Personalize: Putting a subscriber’s first name into your email’s text, with a word to show for people who have none.
Pop-up: A form that opens over your website at the moment you chose.
Preferences page: An editor on Opt-in setup for a page no email or form links to, so nobody sees it.
Preview text: The line inboxes show after the subject, written on the Subject step.

R

Rejected rows: Addresses an import set aside because Jounce can’t safely send to them, each with its reason, in a file you can download.
Results page: An email’s own results: what went out and how people responded, opened from the Emails page or Analytics.
Roles: Every member is an Admin, a Manager, or an Editor: Admins do everything, Managers create and send, and Editors draft and edit.

S

Segment: A saved group of subscribers you name; a person can be in as many as you like.
Send email step: A step that sends one email to each subscriber who reaches it.
Sendable: How many people your next email reaches: everyone marked Subscribed.
Sending banner: The amber or red strip at the top of the app: amber means your sending is at risk, red means Jounce paused it.
Sending domain: Your own domain, authenticated with three records, so emails come from hello@ at your domain instead of Jounce’s.
Sending pause: Jounce holding your campaign and automation sends after too many bounces or spam complaints, until a person at Jounce resumes them.
Shared inbox: An address whose part before the @ is a word teams use for a shared mailbox, such as info@ or sales@; Jounce labels it and still sends to it.
Source: How a subscriber joined, on their page under Details: Added manually, CSV import, Signup form, or API.
Step: One card in an automation, such as an email, a wait, a branch, or an action, run from the trigger down.
Subject line: What the reader sees first in their inbox, written on the Subject step of the send.
Subscribed: The status that means Jounce sends to this person.
Subscriber: A person on your list, with an email address and one status that says whether Jounce sends to them.
Subscriber statuses: Subscribed, Unconfirmed, Unsubscribed, Bounced, or Complained: one label on every subscriber, and only Subscribed people get your emails.

T

Test email: A copy of your email sent to your own address from the editor, with [Test] in front of the subject.
Thank-you page: The page a subscriber sees the moment they confirm their subscription, edited on Opt-in setup.
Thank-you screen: What a form shows right after someone submits, seen in the editor under Thank you.
Theme: Light, Dark, or System: how Jounce looks on this browser, picked from the account menu.
Time delay: A step that holds each subscriber for a set time, until chosen days of the week, until a time of day, or until a date.
Time range: The 7 days, 30 days, 90 days, or 12 months every Analytics tab reads.
Tour: A short walk through one job in Jounce, one bubble at a time, picked from Take a tour in Help.
Trigger: The first card in every automation, which decides who enters: someone subscribes to a form, or is added to a segment.

U

Unconfirmed: The status of someone who signed up but hasn’t clicked the link in their confirmation email yet.
Unsubscribe link: The underlined link at the end of every campaign and automation email, which opens a page that takes the person off your list.
Unsubscribed: The status of someone who opted out; Jounce stops sending to them.

V

Verified email: The sign-in address you verified from the Verify your email for Jounce message; an email sign-up verifies before Jounce opens.

W

Webhook: A message Jounce sends your code the moment a subscriber joins, confirms, changes, unsubscribes, bounces, complains, or moves in or out of a segment.
Workspace: A separate space with its own brand, audiences, emails, team, and billing; your login can belong to several.
Workspace icon: The small square picture beside a workspace’s name in Jounce, set on the Members page; it never shows in your emails.

Z

Zap: An automatic rule in Zapier that hears from Jounce or adds people to it, moving subscribers to and from other apps without code.