Add a wait between two emails

When you’re done, a Time delay card sits between the two emails. A subscriber who gets the first waits the time you set before the second.

1. Open the automation. Point at the line between the two Send email cards; a + sits on it.

2. Select the +. The Add a step menu opens.

3. Choose Time delay. A card appears between the two, reading Wait 1 day, and its panel opens on the right.

4. Under For, type the number and pick the unit. The card updates as you type.

   

5. Press Esc, or select the × at the top of the panel, to close it.

The wait starts when each subscriber reaches the card, so everyone gets the same gap between the two emails. For a wait that ends on a day of the week, at a time of day, or on a date, change the Wait row. See The Time delay step.

Next step

Want a different follow-up for people who didn’t open? See Branch on whether someone opened or clicked. Otherwise, see Launch an automation.