How Jounce counts an automation’s numbers

Short answer

Each person counts once in Entered and ends up in it now, finished, left, or stopped. Opens and clicks count once per person per email, rates are shares of emails sent, and every number is all time.

An automation’s numbers are a lifetime story, not a report for a week. A person enters once and is counted in one of four places. Each email they get is counted in the Performance by step table, in the row for its step.

The people

Everyone who has ever entered counts once in Entered. From there, each person is in exactly one of four places:

In it now. They are inside, standing at a step or waiting for one.
Finished. They walked past the last step of their path.
Left. They went out through an Exit automation step, or Jounce closed their run, meaning it took them out itself. It does that after Resume subscribers finds they can’t get mail, or after their email address changes. The page shows an Exit step and a closed run in separate notes.
Stopped. A step couldn’t run for them, so they’re stuck at that step. Some can be resumed once you fix the step; others stopped for good.

Add the four up and you get Entered. The first two have cards. The last two show as notes under the cards when they are more than zero. Left gets two notes when both kinds have someone to count. See How subscribers move through an automation.

The emails

Emails sent counts every email the automation has sent, from every step. That includes steps you have since removed. An open counts once per person per email, however often they open it. A click counts once per person for each email, on any link.

Open rate and Click rate are shares of the emails sent. An email you send from the Emails page works out its rates from delivered mail instead. A step’s rate can run a little lower for that reason alone. Both are right; they divide by different things.

Some mail apps open an email on the reader’s behalf before they see it, so opens run high. The card says so. Clicks are the number to trust when you compare two steps.

Bounces, complaints, and unsubscribes

An unsubscribe is a share of everything sent. Bounces and Complaints are shares of the sends Jounce tracked for them. For automations, Jounce began tracking those two later than it began sending. So an older automation shows a note with the date, and the two rates cover the sends after it.

All time, on purpose

There is no date range on the page. Each step’s email goes out when a person reaches the step. Two people who entered a week apart get the same email a week apart. A date range would cut each person’s story at a different place, so Jounce shows all of it.

A dash

A dash means there is no real number to show. It never means zero. See Why do my automation’s numbers show a dash?