The engagement presets

A preset is a ready-made filter for the three questions every list owner asks. Each one starts with Status is Subscribed, so it only ever counts people you can send to.

Preset	What it adds	The people it finds
Most engaged	Last clicked in the last 30 days	Subscribers who clicked a link in the last month
Engaged	Last activity in the last 90 days	Subscribers who opened, clicked, or joined lately
Gone quiet	Last activity not in the last 90 days	Subscribers with no open, click, or joining in 90 days

Most engaged counts clicks and not opens on purpose. Some mail apps open every email for the reader. So a click is the surer sign a person is there. See How Jounce measures activity.

Where they live

• At the top of the filter builder, as three buttons. Pick one, and its rows fill the dialog. You can change any of them: make Most engaged 60 days instead of 30, for example.
• On the Segments page, under Suggested, as three cards. A card skips the builder and opens Save as segment straight away, counting who matches before you name it. The cards show while your list has people in it and the search box is empty.

Gone quiet is a label

Saving Gone quiet as a segment doesn’t stop email to those people. To rest them, exclude the segment when you send. Jounce says as much in the save dialog.

A young list

Gone quiet needs 90 days of history. On a list younger than that, it finds no one. The dialog says so: A list younger than 90 days hasn’t had time to go quiet.