Dashes, plus signs, and the As of line
Short answer
A dash means there is no real number to show, never a zero. A plus sign after a count marks a floor, and the As of line says when the numbers were fetched.
Every number on Analytics was counted. When Jounce can’t give a true count, it shows a mark instead of a guess. Three marks carry the whole story.
A dash
A dash stands where a number would be, in a card or a table cell. It means there is no real number to show in that spot. It never means zero; a zero reads as 0.
- Conversion rate on the Forms tab is a dash until there are views to divide by. It’s also a dash when submissions outnumber views, so the rate never reads above 100%.
- On the Automations tab, a draft has never run, so In it now, Sent, Open, and Click read as dashes in its row.
- An automation that sent before Jounce counted its sends reads a dash for Emails sent and every rate. A line under the cards says why. See Why do my automation’s numbers show a dash?
- Under Recent sends on the Emails tab, a send that reached nobody has no open or click rate.
A plus sign
A count with a plus sign after it, as 500+, is a floor. Jounce read part of a very large account and stopped, so the true number is at least that.
A line under the cards says so. On the Forms tab it reads This view covers 500 of your forms. On the Automations tab it reads This view covers 200 of your automations. The table’s rows stay exact for the items they name.
The Automations tab can show a second line. It reads These numbers come from part of your send history, so counts are minimums and rates are estimates. The sends, opens, and clicks are floors too, and the rates are drawn from that part of the history.
A rate never carries a plus sign. A count can only grow with more data, but a rate can move either way.
The As of line

Under the page title, As of and a time say when the numbers on screen were fetched. Numbers from today show the time; numbers from an earlier day show the day too.
On this browser, Jounce keeps the numbers it last showed you. It shows them at once when you come back. If they’re more than about a minute old, it refreshes them in the background.
The line changes when the fresh numbers arrive, so an earlier day stays on it only while a refresh hasn’t got through. See Why are my Analytics numbers behind?
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