Why can’t they see the images in my email?

The images are fine. An email carries links to its images, not the images themselves, and the reader’s mail app fetches each one when it shows the email. Some apps wait until the reader presses a button such as Display images. Until then, every image shows its description instead.

What they see instead

Each image has a one-line description. For a photo, it’s the Alt text you typed in the editor, or the word Photo when you left it blank.

For a designed layout sent as one image, the description comes from its own words, such as its headline. If the layout shows five stars, the description says Five stars. See Describe an image for readers who can’t see it.

A video on its own has no words. It carries the description of its picture, or Watch the video when that’s blank.

That is why the editor’s Before you send and the Review step warn when most of an email is images. A reader with images off gets a short description, not your words. Put your main point in a text block, and the email says what it came to say whether or not the images load.

If the end is missing

When a reader says the bottom of the email is gone, that’s Gmail cutting a long email short, not a missing image. The editor warns when an email gets that heavy. See Why does the editor say Gmail will clip this?.

If it looks plain

Some mail apps show a plain-text copy of an email instead of the designed one. Jounce sends that copy with every email: your text and each button’s web address. A reader who sees it is seeing your email without its design.

Note Check what a reader with images off gets with a test send. Open the test in your own mail app with images turned off, and read what stands in for each image. See Send a test email.